How Columbia Care’s Nicholas Vita built his marijuana business

August 21, 2020

The marijuana industry is unlike any other, and it’s home to executives who have overcome federal prohibition, social stigma, draconian regulations and more obstacles to build successful companies.

Goldman Sachs veteran Nicholas Vita built New York-based Columbia Care into one of the most expansive cannabis companies in the world, with operations in 18 states plus Canada and Europe.

But the future didn’t seem bright when Vita co-founded Columbia Care in 2012 and opened for business a few years later in heavily regulated markets that often stifled patient registrations. Vita chose his markets wisely, however, honing in on those where opportunities were greatest while also paying attention to customer feedback.

Read more at Marijuana Business Daily