MSOs Target Cannabis Product Brands in Bid for Retail Dominance

December 8, 2021

MSOs in the cannabis industry are becoming more bullish on product brands. Chief Growth Officer Jesse Channon reflects on Columbia Care’s last 15 months in which the Company transitioned from a retail brand with no products, to a dispensary chain roll out in eighty locations across the country in the next 12-15 months and half a dozen product brands with a growing portfolio. 

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